Beyoncé has teamed up with the HBCU’s to support a cause that she loves and adores. As she teams up with the Peloton, this is the first direction this company went for with a partnership. What better idol than Beyoncé? Just in case you didn’t know what the whole partnership was about, we’re here to give you The Scope.
Peloton is a stationary bike company that in many words could be “fancy”and more so than the rest. Now, Beyoncé may not be singing for entertainment for this partnership, but you sure will be able to hang out with Beyoncé as she brings a gang of activities to Peloton members. These activities could include: yoga, running, boot camps, strength training, indoor cycling, and meditation. Along with the pleasant surprise of Beyoncé bringing the fun to Peloton members, since it is Homecoming season for colleges, these partners are donating two Peloton Digital memberships to students attending:
Texas Southern University, Clark Atlanta University, Bennet College, Wilberforce University, Howard University, Grambling State University, Morehouse School of Medicine, Morehouse College, Hampton University, and Spelman College
You are in good standing for one of these Peloton Digital memberships if you attend any of these HBCU’s. We want to thank Beyoncé for her work and for offering such an engaging activity at this time. Peloton is going to attract many more consumers with this partnership!